Base Camp Duffel

Another project with The North Face meant another opportunity to build something creatively ambitious together. This time, we headed to Moab to showcase the legendary Base Camp Duffel, throwing it into rugged, real-world conditions to highlight its durability and reliability. While we started with a clear creative direction, the trust and collaboration on set gave us the freedom to explore an alternate approach that ultimately became part of the final campaign. It's a great example of how the best work often comes from leaving room for creativity in the moment.