Upstate

Proper Cloth

Every project with Proper Cloth feels a little like getting the band back together. What started as a client relationship has grown into a close-knit group of collaborators and friends, making every shoot feel less like work and more like a shared creative pursuit. Filmed over a single day in upstate New York, this piece reflects the ease that comes from years of working together—where trust, instinct, and a small crew can accomplish something that feels effortless both on set and on screen.