Back To School

We’ve had the chance to partner with The North Face on multiple projects, and it’s always a creative high point. For their Back to Campus collection, the brief was straightforward — showcase a new line of backpacks. But the brand gave us room to play, and we took that as an opportunity to push beyond the expected. Through stylized lighting cues, human energy, and a touch of VFX work, we transformed a simple product shoot into something with personality. Short, fun, and visually fresh — this piece reflects the kind of creative collaboration we love.