Cedar Lake

Our longtime collaborators at Proper Cloth, a NYC-based brand known for custom menswear, brought us up to the Adirondacks to film their Fall/Winter collection. The setting for this project, Cedar Lake, couldn’t have been more fitting. For days, a thick fog rolled through the forest, transforming the tone of the shoot and giving the story a moody, introspective feel. With full creative freedom, we built a narrative around a man navigating his own internal landscape — searching for peace, solitude, and a deeper connection to nature. We’ve worked on countless projects with Proper Cloth over the years, but this one stands out. The combination of atmosphere, trust, and storytelling turned this into such a special branded content piece that we'll be forever proud of.