Nature Is Waiting

We traveled to the Big Sur coast to shoot Nature Is Waiting — a campaign with the legendary Swedish outdoor brand Fjällräven. This was one of those rare dream projects where everything just clicks: an incredible crew, unreal landscapes, and a creative flow that felt effortless. Big Sur has a way of making everything look cinematic without trying. Paired with an incredible crew and the kind of energy you hope for on every shoot, this one came together naturally. Since this shoot, we’ve had the opportunity to continue collaborating with our friends at Fjällräven — from the glaciers of Iceland to Jeju Island in South Korea — but this one still holds a special place for us.