Holiday Campaign

NA-KD

NA‑KD, a Swedish digital fashion house, brought us on to produce their holiday campaign in Los Angeles. The shoot featured model Ari Fournier and a wardrobe collection that was bold, fun, and full of personality. Originally intended as straight-up ads for web and social, we saw potential for something more—a branded content piece with lasting impact. Shot in just one short energetic day running through the streets of LA, we used analog cameras, quirky edits, and a fun jazz-funk track to match the city’s vibe and the collection's quirky looks. The final deliverable is more than an ad: it’s a stylized mini-film—moody, vibrant, and intentionally paced—to showcase NA‑KD’s holiday collection in a new, authentic way. It reflects the brand’s fearless spirit and keeps the energy high—from street to screen.
Director
MemoryHouse
Service
Commercial