Line Of Trade

Our friends at Bespoke Post brought us out to Jackson, Wyoming for their Fall/Winter campaign for Line of Trade — one of their in-house brands focused on timeless, hard-wearing clothing. We spent our time roaming the valley and filming at the iconic Diamond Cross Ranch, capturing stories of local craftsmen who live and breathe their trade. Shot in a documentary style, we produced five individual character portraits and a sizzle reel that celebrates the people behind the work. This particular story follows Grant Golliher, a horseman and local legend whose life is grounded in patience, presence, and deep connection — to his craft, his animals, and his community. His story unfolds quietly, offering a window into a way of life that feels deeply human. This is the kind of project we love — story-first, character-driven, and rooted in real environments.